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  MEET SHOYA

An internationally recognized author and speaker Shoya Zichy specializes in energetic, humor-filled and practical seminars on team building, leadership, sales, women's initiatives and developing a coaching culture. She is also an adjunct lecturer at New York University.

Her clients include ABN AMRO/LaSalle Bank, Merrill Lynch, Northern Trust, Prudential, the U.S. Treasury, and UBS. See other clients.

Her work has been featured in Fortune, Newsday, Barron's, the Chicago Sun-Times, Washington Post, Memphis RSVP, US 1 and on CNN.

She is the author of Career Match and Women and The Leadership Q (now also available in Chinese and Korean). Other works include Color Q: For More Success in Work and Relationships, Color Q Coaching and Getting Along With Your Family.

Color Q, her proprietary model, bridges the research of the Myers-Briggs community with the temperament model of David Keirsey. It provides highly accurate information on how people's brain styles affect their career choices, management and sales style, coaching approach and interaction on a team and in a family.

Formerly Shoya had a 15-year career in international marketing, sales, and management and journalism at Citibank, Merrill Lynch, Institutional Investor and American Express, which included a four-year expatriate assignment to Hong Kong. Prior to that she spent four years as a teacher at Greenwich Academy in CT. Her front line business experiences provide a real life edge to her training programs.

Shoya's unique research linking personality to investment behavior is the cornerstone of Peter Tanous' book The Wealth Equation and the subject of a cover story in Plan Sponsor magazine.

She is past President of the Myers-Briggs Assn. of NY and serves on the Board the Financial Women's Assn. Shoya holds an MA in Education from Boston University and is fluent in French and German. Read more on her background.

To contact Shoya call 212-755-2849 or


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